Melodic and rhythmically diverse, progressive and political while still spitting fire – Brazilian MCs refuse to let rap be mere entertainment, taking intriguing beats, clever lyrics, and a very live sound. And Emicida is without any doubts one of the top dogs of these rap movements, defining the new sound of hip-hop in Brazil. Dubbed by many as the Brazilian Jay Z, Emicida was born Leandro Roque de Oliveira to a poor family in North São Paulo and has elevated rap from the outskirts of Brazilian society to the mainstream, both at home and internationally. EMICIDA was invited to perform at the two majors music festivals of Brazil: Rock in Rio and SWU. Winning the MTV award he also proved to rock: Coachella, SXSW, Back2Black and Montreux are just a few to highlight. Which is no wonder – Emicidas rhymes are outstanding because they´re liquefying into grooves, that juggled and mingled funk with Brazilian rhythms like forro and maracatu, incorporating all elements of Brazilian music but without forgetting socially-aware lyrics that speak for “the people.”


»While radio stations everywhere were playing the commercial hit “Ai Se Eu Te Pego” two years ago, the streets of Rio and São Paulo were exploding with the socially conscious raps of Emicida, a 27-year-old MC who’s credited for taking rap from the favelas to the national stage.« abc news




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